Clearer food costs for happier routines.

Why PetPence exists

Pet-food prices are difficult to compare when packs, portions, delivery charges and promotions all differ. PetPence brings those details into one calculation so owners can understand the real cost per day, month, kilogram or 100 grams.

What works today

• Separate dry and wet food calculations and comparisons.
• UK prices in pounds, including delivery and discounts.
• Brand-specific food recipe selection.
• Run-out forecasts and optional Reorder Planner reminders.
• Veterinary-sourced guidance for common human foods.

How independence is protected

Comparisons use verified retailer data where it is available and clearly identified user-entered estimates elsewhere. Commercial relationships do not determine retailer order or best-value results. A commercial retailer destination carries a clear adjacent disclosure.

What is currently on hold

Most retailer data connections remain pending. Wilko uses its Awin source for approved exact matches; a refreshed snapshot is activated only after validation. Manual estimates remain available for retailers without verified product data.